A not-for-profit organisation part-funded by VisitWales, Wales in Style promotes Wales as a luxury break destination. An online pure-play, the organisation is entirely reliant on the website to produce leads for local partners. Designate won the business at pitch and I was tasked to lead the build. We identified two main types of user behaviour to which we wanted to appeal – the first being those who are visiting a specific place and want to find accommodation nearby, and the second those who are planning a luxury break in the UK but are not yet aware of Wales as a possible destination. The site provides both a search and a browse route to cater for both sets with users being encouraged to package accommodation with a restaurant booking and activities through the use of relational data on all product pages.
Fundamental to the success of the project is the ability to report – as it is this that will secure long term commitment not only from VisitWales but also from the local partners featured on the site. To this end I put together a comprehensive analytics plan and have overseen the training of developers in implementation and account handlers in reporting through the WebSideStory (HitBox) system.
May 1, 2008
Showing the stylish side of Wales
Posted by the tealady under design, designate, past projects, portfolio, web designLeave a Comment
